Michels Warren has a long history of providing outstanding media training services across a broad spectrum of industries. We are well versed in working with Government, not-for-profit, higher education, local and national brands.
Our South Australian media training team includes ex senior journalists with vast local, national and international experience in news media with organisations such as the ABC, The Australian, Sky News (UK), Channel 7 and Channel 10. Our media training sessions offer a scale of services, from understanding the media, presentation training, how to handle television, radio, newspaper and doorstop interviews, and crisis management and scenario training.
Some of our recent work has included clients such as EBOS, People’s Choice Credit Union, Power & Water (NT), TAFE SA, the Adelaide Hills Council and the Adelaide Fringe.
Understanding the media
Crisis management and scenario training
How to handle television, radio, newspaper and doorstop interviews
Michels Warren’s exclusive 5PR media training program offers a scale of services, from helping clients understand the media through to “as-real” scenarios and issues management training. Our media training team is made up of in-house broadcast and print journalism specialists rather than current media ‘personalities’. This guarantees our clients complete confidentiality as opposed to discussing potentially sensitive material with working journalists.
All radio interview sessions are professionally recorded for playback purposes by an audio engineer using ProTools. These interviews are then mastered to CD and provided to trainees. Our cinematographers use a professional TV camera, lights, recorder and playback equipment for realistic practical sessions. A DVD recording of all interviews is provided on completion of the session.
We can also provide a print service where interviewees receive a copy of an ‘article’ following their interview. This provides insight into what messages the print journalist has picked up on, what messages have been overlooked and what messages needed refining.
At the conclusion of the session, participants are given DVD/CDs of their practical sessions as well as a bound set of training notes. Our trainers then follow up with further specific feedback on the performances of the participants, provided on a confidential basis.
96 Melbourne Street
North Adelaide South Australia 5006
t 08 8267 6888
f 08 8267 6822