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Michels Warren has a long history of providing outstanding media training services across a broad spectrum of industries.

Delivered by a team of PR and journalism specialists, our exclusive 5PR media training program offers a scale of services, tailored to suit your organisation.

What we do

Today’s media landscape is constantly changing, which means the way we approach and engage with media must change with it. Gain a deeper understanding of how modern newsrooms work, and how social media influences the news cycle.

Our media training sessions are designed to build confidence and arm participants with the knowledge and techniques to speak with presence and poise – creating an excellent foundation for a career-long skill.

Media training is the perfect environment for distilling, testing and sharpening your organisation’s key messages. Work with our specialised trainers to craft a clear and compelling key message, with live feedback to help refine delivery.

Each session is tailored to your organisation and participants, with interview scenarios planned ahead of time to ensure real-world relevance. Our trainers then follow up with confidential feedback on the performances of each participant to enable future growth.

All radio interview sessions are professionally recorded for playback purposes by an audio engineer, while our cinematographers use a professional TV camera, lights, recorder and playback equipment for realistic practical sessions.

At the conclusion of the session, participants are given audio and video files of their practical sessions as well as a bound set of training notes.

Who we work with

What our clients say

  • Excellent facilitators with a wealth of experience and knowledge tailored to our specific needs. The practical sessions on radio and TV interviews were invaluable. Loved the 5PR tool and insights.
  • Getting an insight of the needs of journalists, their timeframes and the way that industry works was valuable. The mock interviews are very good as practical application of the techniques explained in the training.
  • The training challenged my presentation style and I learned that I need to project more empathy. I feel I can communicate with improved pace and preparation.
  • I found the session incredibly valuable. While I might never be interviewed by the media in my role, I found many of the skills to be transferable to networking and other promotional events.
  • Very valuable. Structured approach 5PR is a great way of preparing for public speaking or media.
  • This training encouraged me to step beyond my comfort zone, and I’m glad I did! The session was engaging, well-paced, and offered valuable takeaways that will help me both personally and professionally.
  • Great opportunity to practice our interface with the media, it was so good to hear the background of the media profession and provide us with the knowledge of the points they will ask us.